For the first Cyber Monday in two years, Stephen Curry is not the reigning NBA MVP.
That didn’t stop him from topping jersey sales once again on the league’s official website, however, with Darren Rovell of ESPN reporting that Curry’s “The Town” jersey was the highest selling item on the most popular online shopping day of the year.
Overall, sales at the NBA Store were up 43 percent.
Cyber Monday sales on NBA Store website up 43% yesterday vs last year. Best selling item was this Steph Curry statement jersey. pic.twitter.com/mtCq6lsTh8
— Darren Rovell (@darrenrovell) November 28, 2017
The uniform is part of Nike’s new “Statement” jersey collection, and is an ode to the city of Oakland, featuring the Oakland family Oaktree, that can be seen on street signs throughout the city.
Curry has had the top selling jersey in the NBA for the last two seasons.