Stephen Curry is touring Asia to promote his “SC30” Under Armour brand. So what did the two-time league MVP do after he noticed that a fan wearing his jersey, who just hit a half court shot, was wearing LeBron’s signature Nikes?
He ran over to him, ripped the shoes of his feet and hrew them off the court.
Curry then hooked up the fan with a pair of his signature shoes.
When you’ve got the range, you gotta have the right kicks. #SC30AsiaTour @uabasketball pic.twitter.com/qQ1olgWeDq
— Stephen Curry (@StephenCurry30) July 27, 2017
James recently agreed to a lifetime deal with Nike, the first in the apparel company’s history. Curry signed an endorsement deal with Nike prior to the start of his NBA career. When his contract was up at the end of the 2013 season, Curry signed with Under Armour.
According to ESPN’s Darren Rovell, Curry signed with Under Armour for just under $4 million per year. Nike had matching rights, meaning they could have kept Curry if they matched the offer he signed with Under Armour.
Instead, they let him walk. Their mistake. There have been projections that Curry is worth up to $14 billion to Under Armour. Billion. With a B.