With attendance down for the fourth consecutive year, the San Francisco Giants are cutting down season-ticket prices on a “widespread scale” according to a report by Ron Kroichick of the San Francisco Chronicle.
An email to season-ticket holders Wednesday stipulated that 80 percent of season tickets for the 2020 season will be offered at a reduced cost, including as high as 21 percent in the “view infield” section and the back rows of the bleachers, according to a team official. In all the Giants will not raise or reduce ticket prices on 95 percent of their seats next season according to the Chronicle.
The news comes on the heels of a reduction in attendance once again for the Giants in 2019 despite being in the mix for a playoff spot after the All-Star break. According to ESPN’s attendance numbers, the Giants’ average attendance of 33,549 this season (11th in the majors) is a 13.9 percent decrease from last year’s average of 38,965.
This has been a continuing trend since 2015 when the Giants were third in the major leagues averaging 41,677 per game. That’s a 20 percent decrease in attendance over the last four seasons. According to the Chronicle, the Giants sold 26,000 season ticket packages this season, down from 30,000 in 2016.